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    Myopia Management Practice Integration | Mentorship Program

    This industry-leading myopia management mentorship program was hosted by Dr. Matthew Martin and designed to provide new practitioners the resources to build successful myopia management practices.

    These monthly sessions were designed for eye care professionals looking to build a myopia management specialty.

    We polled hundreds of new practitioners and designed the program to address their primary questions and concerns. Sessions included practice guidelines and tips on the following topics:

    • Defining your myopia management program
    • Practice policies, pricing, and office procedures
    • Attracting patients and ideal candidates.
    • Communication with parents, children, and staff

    Hosted by Matthew Martin, OD, FIAOMC

    Matthew Martin, OD, FIAOMC

    Matthew Martin has been practicing for 20 years and specializes in pediatric eye care and myopia management. He’s a Fellow of the International Academy Orthokeratology and Myopia Control, a Retired Board Member of the International Academy Orthokeratology and Myopia Control, and a Founding Member of Mission Myopia Control.

    Session 1: Developing Your Myopia Management Plan

    Dr. Matthew Martin presents a get-started plan for myopia management that helps identify, treat and manage myopia in children. He reviews the pros and cons of each modality, guides how to put it all together, and gives tips on how to determine candidacy.

    Session 2: Getting Patients in the Chair and Talking to Parents

    One of the first steps in building a myopia management practice is to figure out how to get patients in the chair. What’s the format for your first evaluation? What are tips, tricks, and ideas for the consult? Should you charge or not charge for the consult?

    Once a patient is in the chair, what is the parent conversation? How do you present the options? How do you involve the child in the conversation? What are simple answers to more difficult parent questions?

    Session 3: Staff Education (attended by staff)

    This mentorship session covers the basic information of myopia management for a staff person in an eye care professional’s office. Dr. Martin covers a broad range of topics from what myopia management is, why practice myopia management, and the different treatment options available to pediatric patients. One hundred percent of webinar attendees rated the information valuable, with 100% saying they plan to attend the next session.

    Session 4: Marketing, social media, and how to generate excitement

    Dr. Matthew Martin, OD, FAAO will share how he has built a successful myopia management practice by using some easy-to-implement internal and external market tools.

    Key Learnings:

    • Identify key internal and external marketing tools
    • Internal marketing tools that generate interest
    • How to use Social Media to generate referrals and new patients
    • External marketing tools that you can use today.

    Session 5: How to turn ortho-k into residual income.

    Dr. Matthew Martin, OD, FAAO will take you through the financial side of ortho-k and show you how to build a pediatric myopia management specialty into a stable reoccurring revenue stream.

    Session 6: Getting referrals. How to find myopia management patients.

    Dr. Matthew Martin, OD, FAAO takes you through building a pediatric myopia management specialty by getting referrals and finding new patients.

    Session 7: Myopia Management Knowledge Check. You don’t know what you don’t know.

    We receive many questions from eye care professionals about myopia management and orthokeratology. It turns out that some topics should be explained more than once to fully understand them. Dr. Martin will take you through some of the more common questions.

    • Peripheral defocus theory
    • Disease co-morbidities and statistics
    • Why it is important to reduce the progression of myopia
    • The mechanics of how ortho-k works
    • When and why to measure axial length

    Session 8: Who are good candidates for myopia management?

    Dr. Matthew Martin, OD, FAAO will take you through what makes a good myopia management patient. What do you look for? What screening questions do you ask the parent and the child? What do you do when the case is more challenging?

    • A review of good and not-so-good myopia management candidates.
    • Case studies with good and not-so-good outcomes.
    • Troubleshooting the difficult myopia management cases.

    Session 9: How to effectively use biometry in ortho-k from the initial fit through follow-up visits.

    Dr. Matthew Martin, OD, FAAO reviews how to effectively use axial length measurements to prescribe different levels of Myopia Management with ongoing care. He reviews options for equipment used in taking axial length measurements.

    Session 10: Effective topography analysis to achieve fitting success in ortho-k.

    Using topography effectively is key to running a successful myopia management practice. Dr. Martin will walk you through:
    • How and when to use topography for ortho-k
    • What to look for on topography for success
    • Discussion of when and how to use which maps
    • Eccentricity and how it affects the ortho-k fit

    Session 11: How to build momentum in myopia management

    Fitting a few ortho-k patients for myopia management is an essential first step. Just as challenging is managing the leap into integrating myopia management and building a successful practice. Learn how to build successful habits that build positive momentum.

    The Knowns and Unknowns of Myopia Management … and other cool stuff.

    Ready to join the conversation? Listen to myopia management practitioners discuss a variety of topics during our monthly webinar and podcast series.